Cadillac Arabia

The Journey is about to begin

LindemannRock & Cadillac take the Cadillac ATS on a journey from Nürmberg Germany all the way to Saudi Arabia

Cadillac Arabia teamed up with LindemannRock to create an online campaign that would take their audience on a live journey from Nüremberg Germany all the way to Saudi Arabia. The team delivered daily video coverage to their audience and interacted with them via the online Facebook application that LindemannRock created. The users were able to provide feedback, take part in daily give aways and earn reward points for each milestone they reached. The overall winner took home a Cadillac ATS.

Cadillac Facebook Campaign - LindemannRock & Cadillac take the Cadillac ATS on a journey from Nürmberg Germany all the way to Saudi Arabia
Cadillac Facebook Campaign - LindemannRock & Cadillac take the Cadillac ATS on a journey from Nürmberg Germany all the way to Saudi Arabia
Cadillac Facebook Campaign - LindemannRock & Cadillac take the Cadillac ATS on a journey from Nürmberg Germany all the way to Saudi Arabia

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